Saturday, June 07, 2008

Helpful New York Tip #6

If you are going to go around the city tagging your street name on everything, make sure people read it the way you intend it. I asked three people about this one, and no one said "Foreplay." They all said 4-ply, like the toilet paper.

Always do the proper test marketing before promoting your street name. It's a media-savvy city.

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