Think Outside the Box Office

It's fair to say that the hottest book in Documentary and Independent Filmmaking circles is currently Think Outside the Box Office: The Ultimate Guide to Film Distribution and Marketing for the Digital Era by Jon Reiss.

With everyone interested in how distribution models are changing––some would say collapsing, some would say evolving––it's a book that has come along at just the right time.

Wondering where you know that name from? Well, I used to show my students scenes from Better Living Through Circuitry, or you may have seen his more recent film Bomb It.

I don't own this one yet––where's the Kindle Edition?––but take a glance at the reviews on Amazon and you'll see it's highly recommended. If it suits your goals for filmmaking, buy it.

Credit Where Credit's Due, And Other Places Too

New Year's Eve tends to bring out best-of-year (or best-of-decade) lists, resolutions, goals, and self-appraisals. I'm not big on reading any of those, so I won't write them. I do want to note something that occurs to me when I look back at the year, however, and its implications.

One year ago, despite having made a lot of short films that were juried into festivals, I did not appear on imdb.com at all. In part, this was because I was (and remain) anti-Hollywood. As often as my films appeared in festivals, they also showed in museum or gallery exhibitions (and sometimes in public art works) and to my mind, that was a more prestigious venue. I liked reading imdb.com pages, but didn't want to be part of it. I felt choosing not to participate made sense.

This year, however, as more of my films made it out to the festival circuit (and one onto DVD and others to other types of distribution) it occurred to me that it was probably the best way to give these films a bit of respect. I honestly couldn't remember when some had been made, or where they'd shown, and realized imdb made sense simply as a public record.

So, now I'm on imdb.com, and my upcoming films and credits will show there. I'm participating.

Here's the weird part, though: where I previously ignored it, I now notice if someone posts a link to their imdb.com credits and I read them. I don't judge anyone by that, I just find it interesting.

The upshot: I find myself knowing a bit more about what people do. If they focus on directing, or cinematography, or writing, or editing, or if they work with others or alone. And it's put me into an oddly collaborative mood. Where I've tended to think of filmmaking as all one piece, I now see some virtue in taking a role. I find myself thinking "I should send a screenplay" to this person, or "I'd edit something" for someone else.

I don't know if anything will come of that thought, but it is one noticeable change over the last year. And it will be interesting to look back in a year and see where things are when 2011 approaches.