Photo Rumors Are Always Wrongish

Rumors of new cameras are generally not correct. That is, something leaks, then the forums get involved, and add a dozen features to the rumor and double the megapixels. Then, when new cameras are actually revealed, the forums are disappointed.

So, let's help out with that process. There are rumors of new Sony DSLR bodies, and a few lenses as well. Most likely, we'll see some version of this come true -- probably Sony will redesign the low end of the line, step up the megapixels, pull out the in-body motors, and add "30" to the model numbers. And release some non-full-frame lenses.

But go check the forums in a few days: they'll say that all the models will have 1080p HD video, and they'll add some magic features that don't make sense at all. Then they'll say there'll be a replacement for the Alpha 900. We'll see.

Rumor: Sony UK Support Page Reveals 'Alpha 330' DSLR Line, Lenses

Alpha 330 - future model?

Mark Your Calendars for the A900

A long while back, when Apple was more or less at its low point in sales, I told many people: they're starting to do things right, and they're making the right choices, and they get it. And they did get it, and the products got better and surprised a lot of doubters, and the situation turned around.

Well, in the world of professional cameras, you've got amazingly entrenched Nikon and Canon camps -- and laughter is heard whenever Sony is mentioned.

I like Nikons, I like Canons; I've shot both. But I'm telling you: Sony is starting to get it. The Alpha 100 had issues -- but its strong points were better than the equivalent Nikons or Canons. The Alpha 700 made the case that Sony can match the mid-level capabilities of the old guard, and the latest releases show Sony starting to innovate.

David Pogue gets it:

Revolution in Single Lens Reflex

"Just by looking at it, you’d never guess that Sony’s new Alpha A300 digital camera represents a huge technical breakthrough. To discover what it is, you need a tour of its innards. Keep hands and feet inside the tram at all times."