Five Minutes Later

It's a tradition, I guess: all advertisements in New York must be defaced. Not all that creative an effort though, this time. I was expecting more.

Unwerth Repeating

Here's that Ellen von Unwerth advertising photograph I wrote about. Gold lamé no matter which direction you look.

We're Unwerthy

Ellen von Unwerth is one of those photographers who is able to hit an art director's fantasies so dead-on that the photographs don't need to be good. They look as if someone handed a model a camera during a break at a fashion shoot, and she had a fun time with it. And that's what they are, and they work.

Google her name, take in a little sample of her photographs and you'll realize: she's everywhere. And has been, for a long long time. Generally, though, that doesn't mean every advertisement in the subway. It does now. For about a week or so, waiting at my usual stops has meant staring at the new Equinox ads. Adweek explains:

Equinox Gets Racy in Push From Fallon

"In one, a group of nuns in a candlelit room are rooted to the spot by a nude male model they are sketching. In another, a male model, wearing only skintight gold lamé underpants, is bent over into the shape of a table. On his stomach rests a platter of fruit that a group of women dressed as if they were going to a masquerade pick at."

That's right: the one in the subway is the one with the gold lamé undies.