A Mirror More Than a Window

I looked. There was no Fruit Guy on the corner. And, actually, the corner was close enough that if you'd come looking for the Fruit Guy, you could see him from there anyway.

Or is it the world's worst advertising campaign? "Fruit Guy On The Corner." It needs something.

Maybe this was for the Fruit Guy, and not about him? "Psst. Fruit Guy? On the corner!" Was there some sort of Fruit Emergency?